Where do we watch TV? Turns out, not so much in the living room. At the end of February Nielsen, the company who rates how much TV we watch per household, announced that they are going to start including Smartphones and Tablets as part of the viewing figures for TV shows. To be specific Nielsen stated that a household is now one with “at least one operable TV/monitor with the ability to deliver video via traditional means of antennae, cable [set-top box] or satellite receiver and/or with broadband connection.” Check here for more details.
It’s that last piece that is really interesting: broadband connection.
Over the last decade, TV has evolved from time-based scheduling to on-demand viewing due to the ever-increasing storage space on DVRs.
TV is now adapting to a new evolution: the Cord Cutters.
This is not new. We have been able to watch TV on our iPods for more than 8 years. The difference is that wireless network speeds, such as home WiFi and carrier 3G/4G speeds are now so fast that HD video is easy to consume. The High Definition Samsung Galaxy S you have will suck up video and present it to you on a screen big enough to view on. Movies on an iPad look fabulous. More importantly, my phone and my tablet are extremely portable. I can have them in the living room, the kitchen, in the car (keeps the kids happy) or catch up on a show on my lunch break. It is TV where I am.
Last week I was presenting to a group and I wanted to show a video clip. So I handed out my iPad with the video playing. No need to get the A/V team in to help me.
To reinforce the message of video on the go, CISCO announced in February that 50% of all data send to mobile devices is now video.
The bottom line message consumers are sending is this: not only do we want to watch video on our own personal schedule, but where we are.
Welcome to the Cord Cutter Nation – the next stage for TV viewing has begun.