A blend of opinions & news on tech topics like cloud, mobile, big data, app development and app performance from geniuses inside the technology industry.
The same way some businesses are gathering collective intelligence from product usage patterns or social media chatter, teams like Michigan State University basketball or Superbowl champ Baltimore Ravens are already tweaking their game plans and delivering individual instructions to their players to gain a competitive edge. Before MSU pummeled highly ranked state-rival University of Michigan last week, scouting staff was preparing a database … [Read more...]
About 8 months ago, my boss asked me to look into social media and see if it was something I would be willing to take on for the company. So, I started reading and absorbing all I could find about social media. 3 books, 8 webinars and countless articles later I came to a simple conclusion: Social Media holds the largest, most dynamic and interesting Business Intelligence database that has ever existed. Is it a channel for promoting our brand … [Read more...]
Is it wrong to covet another company’s big data implementation? If so, I am so very guilty. I attended a great conference earlier this week called the B2B Corporate Social Media Summit (#CSMB2B). Through most of the presentations, I was feeling pretty good about my efforts in social media. I was getting validation of my strategy and getting inspired by the examples of my peers. And then Greg Gerik, the head of social media for 3M took … [Read more...]
