Big Data: Big Deal?

[VIDEO] Companies are investing in big data and predictive analytics because it is a hot trend.  Big data is a big deal, but only because it is a means to an end. The real emphasis needs to be on what types of problems we can solve with the data. The companies that are focused on providing real business value and not just collecting data are the companies that will “win”.

About Bob Paul

Bob Paul is a business leader with a proven knack for building healthy companies with strong growth. As Chief Executive Officer of Compuware, Bob puts these capabilities to use as the daily and strategic leader of all company operations, with a focus on delivering continued profitable growth. He is also a member of the company’s Board of Directors. Beyond corporate walls, Bob has always been a serious sports enthusiast. He attended Aquinas College in Grand Rapids, Michigan, on a soccer scholarship and went on to study at the University of Michigan. Bob continues to play soccer and is now retired from 25 years of coaching. Bob is also a golfer and former University of Michigan club rugby player. Follow him on Twitter @bobcpaul

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