Contact Info

One Campus Martius

Phone: 1-800-COMPUWARE

Web: compuware.com

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About Trisha Winter

An engineer turned marketer, Trisha is fascinated by the integration (or perhaps collision) of information technology and marketing. Trisha writes about social media, big data, emerging technologies and the transformation of IT and marketing. Connect with Trisha @TrishaWinter or at www.trishawinter.com

Performance Trends: Finding Value Amid the Hype

By |March 13th, 2014|

At a recent event, I took advantage of having some of the world’s most notable APM experts all in one place by convincing them to be interviewed on camera. What I wanted to know was whether or not the hyped-up technology trends that we see constantly in the news were […]

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Will IT and the Business ever get along?

By |January 29th, 2014|

Ever hear this before?

Marketing: “Keep IT out of this.  If they get involved they are going to slow the project down with too many internal processes and we’ll never get the app we need, when we need it.  Let’s get some agency quotes and go from there.”

Or this?

IT: “Yeah, we’ve […]

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Technology Predictions from Technology Experts

By |December 12th, 2013|

Technology innovation is happening at such a fast pace, companies are struggling to keep up.  The best information someone in IT could have today is to know what’s next.  So that is exactly what I asked 28 individuals who have been working in technology for many years.  Their responses left […]

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Ignore Tech Performance and Small Issues Become Monster Problems [Infographic]

By |December 9th, 2013|

It is the nightmare of anyone in IT.  The unexplained little problem that periodically takes an app down or makes it slow for a batch of users somehow snowballs into a gargantuan issue.  One that will suck up personal time for weeks and make life hell.  The kind where you […]

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Dear marketing, IT has what you’re looking for, but won’t tell you until you ask!?

By |November 4th, 2013|

I was at an awesome IT conference a few weeks ago, Compuware’s APM (Application Performance Management) annual conference.  It was awesome because >75% of the sessions were users speaking.  I learned a lot, but there was something I heard in one of the sessions that disturbed me. An IT Director […]

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Top 10 ways that a job in IT prepares you for parenting

By |October 23rd, 2013|

No one prepared me for parenting. It is tough work, both emotionally and physically.  As I look at folks in IT, though, I figure they must be amazing parents.  How could they not?  The basic nature of their job prepares them for the most difficult parts.  They do their jobs […]

Are Tech Company CEOs Really Celebrities in Disguise?

By |October 2nd, 2013|

As we see CEOs like Marissa Mayer on the cover of magazines and movies made about the lives of Mark Zuckerberg and Steve Jobs, it is clear that the job of CEO, particularly in tech companies, has taken on celebrity status.  These leaders give us technology that shapes our lives.  […]

The Buck Stops with IT

By |September 23rd, 2013|

Got a smartphone that doesn’t sync right?  Just upgrade!

Got a TV that doesn’t stream Netflix? Time to shop for a new one!

Laptop feeling heavy? Buy a tablet!

Man, consumers have got it easy.  They don’t have to solve tech problems.  They just buy the latest gadget.  They don’t have to write […]

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IT Faces Playstation Expectations with Atari Technology

By |September 16th, 2013|

Technology innovation is happening so fast it is an exciting time to be a consumer, but a hellish reality for anyone in IT.  Just as the consumerization of IT started and the pace of innovation multiplied, IT budgets got cut.  They were told to make the best of what they […]

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Yes, there’s an app for that business problem

By |September 9th, 2013|

I was at a family BBQ this summer and we decided we wanted to play volleyball.  The problem, it has been over a decade since we played and grass had grown over the in-ground cement posts that we put the poles in. Our options were:

Start digging holes where we think […]

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