Contact Info

One Campus Martius

Phone: 1-800-COMPUWARE

Web: compuware.com

About Trisha Winter

An engineer turned marketer, Trisha is fascinated by the integration (or perhaps collision) of information technology and marketing. Trisha writes about social media, big data, emerging technologies and the transformation of IT and marketing.

Performance Trends: Finding Value Amid the Hype

By | March 13th, 2014|App Performance|

At a recent event, I took advantage of having some of the world’s most notable APM experts all in one place by convincing them to be interviewed on camera. What I wanted to know was whether or not the hyped-up technology trends that we see constantly in the news were [...]

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Will IT and the Business ever get along?

By | January 29th, 2014|Tech Talk|

Ever hear this before? Marketing: “Keep IT out of this.  If they get involved they are going to slow the project down with too many internal processes and we’ll never get the app we need, when we need it.  Let’s get some agency quotes and go from there.” Or this? [...]

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Technology Predictions from Technology Experts

By | December 12th, 2013|Tech Talk|

Technology innovation is happening at such a fast pace, companies are struggling to keep up.  The best information someone in IT could have today is to know what’s next.  So that is exactly what I asked 28 individuals who have been working in technology for many years.  Their responses left [...]

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Ignore Tech Performance and Small Issues Become Monster Problems [Infographic]

By | December 9th, 2013|App Performance|

It is the nightmare of anyone in IT.  The unexplained little problem that periodically takes an app down or makes it slow for a batch of users somehow snowballs into a gargantuan issue.  One that will suck up personal time for weeks and make life hell.  The kind where you [...]

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Dear marketing, IT has what you’re looking for, but won’t tell you until you ask!?

By | November 4th, 2013|App Performance, Tech Talk|

I was at an awesome IT conference a few weeks ago, Compuware’s APM (Application Performance Management) annual conference.  It was awesome because >75% of the sessions were users speaking.  I learned a lot, but there was something I heard in one of the sessions that disturbed me. An IT Director [...]

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Top 10 ways that a job in IT prepares you for parenting

By | October 23rd, 2013|Tech Talk|

Attribution: storyvillegirl No one prepared me for parenting. It is tough work, both emotionally and physically.  As I look at folks in IT, though, I figure they must be amazing parents.  How could they not?  The basic nature of their job prepares them for the most difficult parts.  [...]

Are Tech Company CEOs Really Celebrities in Disguise?

By | October 2nd, 2013|Tech Talk|

As we see CEOs like Marissa Mayer on the cover of magazines and movies made about the lives of Mark Zuckerberg and Steve Jobs, it is clear that the job of CEO, particularly in tech companies, has taken on celebrity status.  These leaders give us technology that shapes our lives.  [...]

The Buck Stops with IT

By | September 23rd, 2013|Tech Talk|

I'm throwing money at the screen but nothing is happening! Got a smartphone that doesn’t sync right?  Just upgrade! Got a TV that doesn’t stream Netflix? Time to shop for a new one! Laptop feeling heavy? Buy a tablet! Man, consumers have got it easy.  They don’t have [...]

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IT Faces Playstation Expectations with Atari Technology

By | September 16th, 2013|Tech Talk|

Technology innovation is happening so fast it is an exciting time to be a consumer, but a hellish reality for anyone in IT.  Just as the consumerization of IT started and the pace of innovation multiplied, IT budgets got cut.  They were told to make the best of what they [...]

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Yes, there’s an app for that business problem

By | September 9th, 2013|Agile Dev, Tech Talk|

I was at a family BBQ this summer and we decided we wanted to play volleyball.  The problem, it has been over a decade since we played and grass had grown over the in-ground cement posts that we put the poles in. Our options were: Start digging holes where we [...]

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Top 7 Signs that Your CIO is NOT Ready for the New Normal

By | August 21st, 2013|Tech Talk|

Technology has become so pervasive that it is becoming a company’s primary way to engage with their customers. And in order to support this, every company must think of themselves as a technology company first, their main product or service is secondary. This is the New Normal.  See this presentation [...]

A Blackberry for Every Student!

By | August 9th, 2013|Tech Talk|

Attribution: BarbaraLN I recently read a story on The Verge that LA schools are investing in their students by getting each of the 640,000 students an iPad.  At first blush I was glad to see that schools are catching up to how technology can assist in the learning [...]

The Technology Performance Impact Equation [Infographic]

By | June 26th, 2013|Tech Talk|

It’s hard for me to swallow some of the statistics in this infographic.  This is based on a survey of over 300 execs in global companies who were asked about how technology performance failures impacted their business. It makes sense in a basic way: business today depends on technology so [...]

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What will IT be like in 50 years?

By | June 19th, 2013|Tech Talk|

While I don’t think any of us can see 50 years into the future.  It’s sure interesting to ask smart people the question.  At the very least, the answers make you think a bit harder about what we could all be doing today to prepare for the ride. In this [...]

What Happened to the VP of Electricity?

By | May 20th, 2013|Tech Talk|

During a recent discussion with a friend about how much technology is changing our lives, he pointed out to me the fate of the VP of Electricity.  My first reaction was, “Who?” Apparently, once upon a time, each company had its own generators that provided electricity for the company. So [...]

If I Were a Company, I’d Be on My Way to Bankruptcy

By | May 13th, 2013|Tech Talk|

Ok, I admit it, I am not an Early Adopter when it comes to technology adoption and I’m not even sure if I’m in the Early Majority. For someone who is in the technology industry, that was hard to admit (I hope I don’t lose my job over it!) I’ve [...]

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Is IT Being Replaced by DT (Digital Technology)?

By | April 16th, 2013|Tech Talk|

There is a great presentation that some of my colleagues created about what is happening in the tech market and what that means to IT.  In a nut shell, IT has to adapt quickly to an entirely new way of working with new skill sets and responsibilities.  If they can’t, [...]

10 Best Practices for Managing Document Storage & Collaboration System Implementations

By | March 6th, 2013|Tech Talk|

Attribution: xcaballe One of the most difficult projects I’ve ever worked on was transitioning to a new document storage and collaboration system.  And I’ve been lucky enough to do it 3 times. The reasons for the change range from technology becoming outdated to simply a shift in power [...]

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Social Data Privacy: Wasted Political Effort?

By | January 7th, 2013|Tech Talk|

Forget abortion, same sex marriage, or taxes, the political controversy of the next decade will be social data privacy. Data privacy has been a “managed” issue for years. Companies like Symantec and EMC have been delivering solutions to corporations to help “control” the issue.  There are firms that specialize in [...]

I work in IT, what do I need social media for?

By | December 17th, 2012|Tech Talk|

If you work for a company in the technology industry, then you are automatically a thought leader/ subject matter expert/ one smart cookie. Whether you work on the core product or you run the network, you can help your company be seen as having smart people, who know their tech. You [...]

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