About Matthew David

Matthew David is Director for Mobile Strategy for the Professional Services Division at Compuware Corporation. Over the last three years, Matthew has consulted on mobile strategies for companies such as MillerCoors, Walgreens, Adobe, Academy of Art University and Microsoft. Mr. David is a published author of more than 10 books, including HTML5 (2nd Ed), HTML5 for Mobile Web Sites and Flash Mobile.

Lessons Learned from A Massive Mobile Christmas

Mobile_Xmas

It turns out that a lot of people received new Smartphones and Tablets as Holiday gifts this year. Christmas 2013 was the single biggest day for mobile activity on the web to date, setting a trend that will continue into 2014. IBM’s Digital Analytics Benchmark recorded some astounding figures this year regarding our mobile habits on Christmas day, 2013. Some of the highlights are: 48% of ALL online traffic came from Mobile devices Lesson … [Read more...]

Apple’s new iOS 7 has arrived for the Enterprise

iOS 7 for Enterprise

Past releases of Apple’s iOS, the operating system that powers iPhones and iPads, have notoriously been anti-Enterprise. Then focus has been the consumer. The release of iOS 7 is a marked changed for Apple. There are now some interesting features in iOS 7 that IT groups will like, such as: Enterprise Single Sign-On – leverage your own Enterprise authentication to grant access to back-office systems Per-App VPN – use VPN (Virtual Private … [Read more...]

7 Ways to Support Your Holiday Sales with Mobile Strategies

mobile-holiday

After a disappointing sales season this fall for Victoria’s Secret, Costco, and American Apparel, among other merchants, the stakes are high for retailers heading into the crucial holiday shopping season. While it’s difficult to predict which retailers will reign supreme during the most crucial selling time of the year, one thing is certain: mobile devices will play an even bigger role in supporting retail sales this holiday. According to the … [Read more...]

Apple Releases iOS7 – Now You Need to Change Your Apps

ios6_ios7_home_screens

Apple released that latest version of the mobile operating system, iOS7, on September 21st. Many of the of 700 million iPhones, iPod Touches and iPads were eligible for the free upgrade. It turns out that lots of people wanted to jump to the latest software from Apple. In three weeks Apple was able to successfully push out upgrades to 70 percent of all iOS devices (source), or nearly 500 million iDevices. That’s great –- most people are … [Read more...]

Inside a Hackathon – #HackTheMuseum at The Henry Ford Museum

hackathon work in progress

What does M&M’s, Red Bull, laptops and APIs all have in common? A hackathon! This last weekend, during the annual Detroit Maker Faire, The Henry Ford museum ran it’s first hackathon and I had the honor of being a judge. Hackathons are common sights at events like Maker Faire, and it is easy to see why. The spirit of a hackathon is founded in digital innovation. Teams get together on the day of the “hack” and have a finite amount of time to … [Read more...]

Welcome to the Cord Cutter Nation

Watching TV on Tablets

Where do we watch TV? Turns out, not so much in the living room. At the end of February Nielsen, the company who rates how much TV we watch per household, announced that they are going to start including Smartphones and Tablets as part of the viewing figures for TV shows. To be specific Nielsen stated that a household is now one with “at least one operable TV/monitor with the ability to deliver video via traditional means of antennae, cable … [Read more...]

The Race to 50 Million

Race to 50M

There is a magic number that means a product has reach mass adoption. It's 50 million. At 50 million you have a lot of people to sell too. So, the question is this: how long does it take for you to release a solution that can reach 50 million users? The simple answer: very fast. This is how long traditional tools took to reach 50 million users: Telephone ~ 75 years Radio ~ 38 years Television ~ 13 years Internet ~ 4 … [Read more...]

Beyond the iPhone

The Apple Nano, at one time, was a square "watch-like" device that even boasted a selection of different watch screens. This could be precursor to a new iWatch.

When does a phone stop being a phone? When it becomes a hub to your connected world. Over the weekend a new set of rumors from New York Times and the Wall Street Journal released stories of a potential iWatch coming from Apple. OK, we know this is rumor but the story sheds light on an interesting aspect of the iPhone - the role of digital hub. For many years both Apple and Microsoft pushed the desktop to be the digital hub for your life. … [Read more...]