
To help illustrate my point, our pretend e-commerce example will be referred to as TescaraHats. They are a European market leader in manufacturing customized hats and did not achieve the expected sales increase with its new e-commerce site. It offered its customers the ability to customize and order hats online instead of visiting its brick and mortar locations, but customers seemed disinterested. TescaraHats learned quickly that there is much … [Read more...]







